Having had a business wash away during an inland tsunami, I often get asked the question: “When is an obstacle in business just a challenge to be overcome or a sign of something more systemic?”

And it can be hard as an entrepreneur – adept at constant problem solving and innovation – to stop pushing through, when really paddling, pivoting and going with the tide would be far less taxing and way more fruitful.

Go against the flow in Mother Nature and fatigue eventually sets in – the wind, the tide, the current – will be victorious.

Push against the flow in business and the results are not too dissimilar — you can only swim against the tide for so long.

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