Sometimes Mother Nature can be so thoughtless.
You have an urgent media release to get out, a story that is timely with an expiration date but there’s a cyclone, hurricane or typhoon bearing down.
Well that’s what’s happening in Queensland, Australia right now.
So when, then, will this story – or any other major event – run out of ‘puff’ and open the door for your story opportunity?
Because there is an ‘opening’ and it’s coming soon.
First comes the self-censoring.
Comments – both spoken and written – are diluted to avoid poking what lurks beneath the bridge.
Then comes the withdrawal to the sidelines as the once boldly spoken, visionary entrepreneur starts to question their innovative, progressive ideas and techniques.
And finally, as negative “press” is unable to be shaken, the business owner retreats once and for all.
Continue reading “Why Disrupters Should Celebrate ‘Haters’” »
It’s not facts and figures handed down from generation to generation – it’s stories.
It’s not facts and ‘stats’ that great teachers use to illustrate and accelerate learnings, it’s stories.
So why then do so many entrepreneurs withhold and under value the power of their personal story? Continue reading “Warning: You’re Losing Money Not Using Your Story” »
If pitching press releases to reporters sends shivers down your spine, or time is a serious issue, than hiring a publicist could be the best media marketing option.
But how do you know who to choose, what to expect, or even, what’s a reasonable fee, to ensure your needs are met on budget and on time.
Well, I’ve prepared a list of questions below to help you determine just that. Continue reading “20 Questions to Ask Before ‘Dating’ A Publicist” »
Behind voyeuristic virtual buffets, lies a powerful lesson in publicity and promotion…
But I’m not talking about award-winning celebrity chef ‘plate-ups’. Continue reading “Powerful Marketing Lessons From Empty Plates” »
With just two minutes of ninja focus you could nail a media interview to launch your brand into the stratosphere.
And because I want it to take less than two minutes to read this article, here’s how you do it. Continue reading “Six Ideas You Can Steal From Publicists” »
GRAB your six-page freebie, containing gems I’ve never shared outside my $4290 premium two-day live workshop… including a Mini Media Release checklist …
Make a bigger impact and tap into Mainstream Media Marketing.
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Posted by Tanya Charlotte Targett on Tuesday, May 17, 2016
They can be used on journalists, spouses and even teenagers to deftly, seamlessly and triumphantly avoid answering questions and then change the topic…
They are segue-ways and no doubt you’ve seen a politician or two answer without answering and then in the blink of an eye set sail on a new course of discussion.
Segue-ways / transitions / or bridging passages give confidence to even the most nervous of rising newbie Media Darlings™ in their pursuit of free publicity. Continue reading “How To Avoid Being Misquoted In The Media – Part Two” »
All you need is a smart phone (for practice), a napkin (for your script), and a radio or TV (to listen to real life examples) and you’re all set.
Oh yes …. you’ll also need a segue-way or two (bridging passages) to take control of the interview… although the ‘politically correct’ definition would be to ‘clarify and consolidate your message’.
But the reality is, it’s your brand, your business, your career and you’d like a little control. Continue reading “How To Avoid Being Misquoted In The Media – Part One” »
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Tanya Targett a multi-published, award-winning daily news journalist and former investigative reporter. A media trainer and speaker, Tanya is based on the Gold Coast, in Queensland, Australia, where she indulges her love of kite surfing and stand up paddle boarding.
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