Sometimes Mother Nature can be so thoughtless.
You have an urgent media release to get out, a story that is timely with an expiration date but there’s a cyclone, hurricane or typhoon bearing down.
Well that’s what’s happening in Queensland, Australia right now.
So when, then, will this story – or any other major event – run out of ‘puff’ and open the door for your story opportunity?
Because there is an ‘opening’ and it’s coming soon.