Not long ago Israel and Bel Smith, sold the family house, re-homed the cat, took the kids out of school, and boarded a purpose-built bus to live the dream, to drive around Australia and transform children’s health, one lunch-box at a time.
And they have taken the media with them.
Rolling out the Multiples Secret, from my Winning Publicity Formula, the family have not only filled live events and online workshops but quadrupled their social media fans and secured countless sponsors. Continue reading “Case Study: The Lunchbox Bandits” »