Not long ago Israel and Bel Smith, sold the family house, re-homed the cat, took the kids out of school, and boarded a purpose-built bus to live the dream, to drive around Australia and transform children’s health, one lunch-box at a time.
And they have taken the media with them.
Rolling out the Multiples Secret, from my Winning Publicity Formula, the family have not only filled live events and online workshops but quadrupled their social media fans and secured countless sponsors.
Israel, a former portrait photographer, and Bel – a high flying corporate leader – followed my formula to a tee using one core media release over and over again for nine months to secure multiple appearances on national TV, local radio and in major newspapers.
Their story to overcome post-natal depression, ditch their day jobs to pivot and pursue their passion and tackle head-on childhood obesity is not only inspiring, but heart warming.
If you truly want to live your dream this is simply, a must-watch story.