Mother-of-three Alecia Staines needed to monetize her media appearances so that once her maternity leave finished she wouldn’t need to return to classroom teaching.

Over the past nine months – since finishing her training – she has appeared at least 20 times in the media, including four times on TV and three front-page newspaper stories. She has secured over $340,000 in free publicity for herself and her non-profit the Consumer Maternity Network, and has not had to return to work. Continue reading “Case Study: Cattle Yards, Babies & DIY Caesars” »

If pitching press releases to reporters sends shivers down your spine, or time is a serious issue, than hiring a publicist could be the best media marketing option.

But how do you know who to choose, what to expect, or even, what’s a reasonable fee, to ensure your needs are met on budget and on time.

Well, I’ve prepared a list of questions below to help you determine just that. Continue reading “20 Questions to Ask Before ‘Dating’ A Publicist” »

In what has been a very sad week in the news – 49 killed in Orlando – it’s a massive reminder to make sure we’re fast tracking life to live on path, on purpose and passion fuelled … because time is finite.

One of my favourite says is: “Life has no dress rehearsal”. Continue reading “Life Has No Dress Rehearsal” »

It’s tempting to bury your head in the sand, pretend the social media post never happened, that someone wasn’t offended, or a trust wasn’t breached.

Or in my case, that the fabulous new eBook you promised to deliver, went MIC (Missing In The Clouds).

Except, the mistake did happen.  Continue reading “Ninjas, Lemons and Tequila – The Secret Cure To A ‘Mistake Hangover’” »

Behind voyeuristic virtual buffets, lies a powerful lesson in publicity and promotion…

But I’m not talking about award-winning celebrity chef ‘plate-ups’. Continue reading “Powerful Marketing Lessons From Empty Plates” »

With just two minutes of ninja focus you could nail a media interview to launch your brand into the stratosphere.

And because I want it to take less than two minutes to read this article, here’s how you do it. Continue reading “Six Ideas You Can Steal From Publicists” »

GRAB your six-page freebie, containing gems I’ve never shared outside my $4290 premium two-day live workshop… including a Mini Media Release checklist …

Make a bigger impact and tap into Mainstream Media Marketing.

I’ll deliver this to your inbox, during this webinar.

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Posted by Tanya Charlotte Targett on Tuesday, May 17, 2016

As a solo parent and frequent flying entrepreneur (think 45 workshops in four cities last year alone), my friends often worry about my workload.

But truth be told, I don’t stress about all the balls I’m juggling until my peers comment about all the balls I’m juggling… Their well-meaning ‘judgements’ often causing more stress than my actual to-do list.

And recent studies around stress may back me up here — stress is only bad for you, if you believe it is. Continue reading “Why Pressure Is Good For You” »

They can be used on journalists, spouses and even teenagers to deftly, seamlessly and triumphantly avoid answering questions and then change the topic…

They are segue-ways and no doubt you’ve seen a politician or two answer without answering and then in the blink of an eye set sail on a new course of discussion.

Segue-ways / transitions / or bridging passages give confidence to even the most nervous of rising newbie Media Darlings™ in their pursuit of free publicity. Continue reading “How To Avoid Being Misquoted In The Media – Part Two” »