Case Study: Cattle Yards, Babies & DIY Caesars
Mother-of-three Alecia Staines needed to monetize her media appearances so that once her maternity leave finished she wouldn’t need to return to classroom teaching.
Over the past nine months – since finishing her training – she has appeared at least 20 times in the media, including four times on TV and three front-page newspaper stories.
She has secured over $340,000 in free publicity for herself and her non-profit the Consumer Maternity Network, and has not had to return to work.