Entries by Tanya Targett

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Why the ‘sausage fest’ (still)?

Let’s be honest. It was (and is) a bit of a ‘sausage fest’. Don’t believe me? Take the Google test. Type in “who were the top motivational speakers in the 1980s” and you’ll be lucky to find Australian journalist and former magazine head honcho Ita Buttrose in the Top 20. Change the search perimeters to […]

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‘Newage selling’: Death of A Salesman

“The only thing you’ve got in this world is what you can sell.”  – Arthur Miller, Death of a Salesman Think ‘salesman’ and no doubt the image of a bloated, middle aged white man with a bad comb over quickly springs to mind. Sporting a smile that even his own mother wouldn’t trust and a handshake […]

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The ‘Lean In’ Method

 There’s the surgeon who pins patient ‘flags’ to his dog sled, the racer who ‘speed dated’ huskies to pay forward an act of kindness, and the ceramic rabbit figurine collector. All of these stories have one thing in common — one thing that you can use to connect, convert and grow your audience. One […]

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Even ‘superheroes’ cry

It’s time for the lasso of truth, to ‘out’ a non-superhero ‘hero’. You see, while it is true that Wonder Woman and I have never been seen at the same time, at the same place. I am in fact, not of Amazonian immortal descent. Even though I may or may not own a Wonder Woman […]

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“It scared me too…”

You know, I had forgotten what it was like. How terrifying it was to put yourself ‘out’ there ‘out’ there. Having worked in media and publicity for the past 20 years, I couldn’t remember a time when I struggled to get on TV, on radio or in magazines and newspapers. It had been my Business […]

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Catching Big Magic

This isn’t my idea. But then none of them really are. It’s not that I steal other people’s creations, concepts or inventions, it’s just that the ideas were not mine to begin with; and they’re not yours either. Let me explain… Ever had an exciting new, ground breaking, innovative, inspirational surge of creative adrenalin only […]

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‘Cheating’ the eye of the storm

Sometimes Mother Nature can be so thoughtless. You have an urgent media release to get out, a story that is timely with an expiration date but there’s a cyclone, hurricane or typhoon bearing down. Well that’s what’s happening in Queensland, Australia right now. So when, then, will this story – or any other major event […]

Three Ways To Get Your Big Idea Off The Ground

Sometimes it’s so hard to put a vision into words. If only there was an entrepreneurial wand akin to Dumbledore’s pensieve, that not only put breath into old memories but life into new ideas. And yet some business owners seem to have an inbuilt magical spell for turning concepts into creations, while others struggle with […]