Behind voyeuristic virtual buffets, lies a powerful lesson in publicity and promotion…

But I’m not talking about award-winning celebrity chef ‘plate-ups’.

I mean photos of every day lunches from every day people, as foreshadowed, teased and digested on Instagram, Twitter, Pinterest and Facebook.

So for those of you who struggle to ‘self-promote’, here’s some insight into how heralding your next sandwich could build a massive Tribe on Facebook, while bolstering your profile and even sales.

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