All you need is a smart phone (for practice), a napkin (for your script), and a radio or TV (to listen to real life examples) and you’re all set.

Oh yes …. you’ll also need a segue-way or two (bridging passages) to take control of the interview… although the ‘politically correct’ definition would be to ‘clarify and consolidate your message’.

But the reality is, it’s your brand, your business, your career and you’d like a little control. Continue reading “How To Avoid Being Misquoted In The Media – Part One” »