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Even ‘superheroes’ cry

It’s time for the lasso of truth, to ‘out’ a non-superhero ‘hero’.

You see, while it is true that Wonder Woman and I have never been seen at the same time, at the same place. I am in fact, not of Amazonian immortal descent.

Even though I may or may not own a Wonder Woman singlet – which I secretly wear under a blouse during the colder months – alas neither am I the daughter of Queen Hippolyta.

Continue reading “Even ‘superheroes’ cry” »

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Tears, terror and a 24,000 foot leap of faith

This isn’t my strongest moment, but it’s without doubt my most courageous. Even though I’m clearly terrified.

But that’s the thing about fear – great things await just the other side.

Perhaps you have a fear of media, a fear of success, a fear of the spotlight — being recognised and credited for the expert you truly are.

Well take my hand and take a leap of faith with me, I’ll be your human backpack (aka parachute).

Enjoy the video and a quick reminder — just hours til enrolments for the Winning Publicity Formula close.

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“It scared me too…”

You know, I had forgotten what it was like. How terrifying it was to put yourself ‘out’ there ‘out’ there.

Having worked in media and publicity for the past 20 years, I couldn’t remember a time when I struggled to get on TV, on radio or in magazines and newspapers. It had been my Business Owner Secret Sauce.

But then ‘Big Magic’ hit last month, suddenly and unexpectedly while sitting in a convention in Phoenix.

Continue reading ““It scared me too…”” »

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[CHEAT SHEET] Interviews vs Testimonials: The Pros and Cons

A global guru offers to showcase your talents, brand and unique abilities via a 3-minute ‘booster’ video OR a 3-5-minute interview. Which one would you or ‘should’ you choose?

Does a testimonial have a longer shelf life? Or do interviews create more buzz and bonus content? And which is best when it comes to sponsorship deals? Watch to find out … Continue reading “[CHEAT SHEET] Interviews vs Testimonials: The Pros and Cons” »

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Catching Big Magic

This isn’t my idea. But then none of them really are.

It’s not that I steal other people’s creations, concepts or inventions, it’s just that the ideas were not mine to begin with; and they’re not yours either. Let me explain…

Ever had an exciting new, ground breaking, innovative, inspirational surge of creative adrenalin only to find out someone beat you to it?

Continue reading “Catching Big Magic” »

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‘Cheating’ the eye of the storm

Sometimes Mother Nature can be so thoughtless.

You have an urgent media release to get out, a story that is timely with an expiration date but there’s a cyclone, hurricane or typhoon bearing down.

Well that’s what’s happening in Queensland, Australia right now.

So when, then, will this story – or any other major event – run out of ‘puff’ and open the door for your story opportunity?

Because there is an ‘opening’ and it’s coming soon.

Continue reading “‘Cheating’ the eye of the storm” »

Three Ways To Get Your Big Idea Off The Ground

Sometimes it’s so hard to put a vision into words.

If only there was an entrepreneurial wand akin to Dumbledore’s pensieve, that not only put breath into old memories but life into new ideas.

And yet some business owners seem to have an inbuilt magical spell for turning concepts into creations, while others struggle with an endless highlight reel of unactioned genius.

So how then to turn imagination into reality?

Continue reading “Three Ways To Get Your Big Idea Off The Ground” »

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What are you waiting for?

My father once told me that life had no dress rehearsals; that we didn’t get to “do over” a scene we didn’t like or star in more screenings than originally booked.

That is, unlike Aussie singer John Farnham (who’s famous for a dozen or so ‘last comeback tours)’, or the never-ending parade of Cats musicals, life – unlike a show – is finite.

Life has an expiration date.

Continue reading “What are you waiting for?” »


Why Disrupters Should Celebrate ‘Haters’

First comes the self-censoring.

Comments – both spoken and written – are diluted to avoid poking what lurks beneath the bridge.

Then comes the withdrawal to the sidelines as the once boldly spoken, visionary entrepreneur starts to question their innovative, progressive ideas and techniques.

And finally, as negative “press” is unable to be shaken, the business owner retreats once and for all.

Continue reading “Why Disrupters Should Celebrate ‘Haters’” »


Hate(d) Video? Me Too – So Here’s A Cheat Sheet

You’ve most likely heard of “pregnancy brain” but have you heard of “video brain”?

You know, one minute you’re a bright, articulate entrepreneur and the next minute – red recording light flashing – you can’t even remember who you are, where you’re from or what you do. Continue reading “Hate(d) Video? Me Too – So Here’s A Cheat Sheet” »